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News Releases: November 4, 2002 

CATALINA LIGHTING INC SELECTS ALLEN & CARON FOR CORPORATE COMMUNICATIONS, INVESTOR & MEDIA RELATIONS

           MIAMI (November 4, 2002) … Catalina Lighting Inc (Nasdaq:CALA), a leading international designer, manufacturer, and distributor of lighting products for residential and office environments, announced today that it has selected Allen & Caron Inc as its corporate communications, investor relations and media relations agency.

  Catalina’s diverse product line is comprised primarily of table and floor lamps; lighting fixtures, including ceiling, wall, recessed, vanity and track lighting fixtures; emergency and outdoor lighting; and chandeliers, and is sold through a variety of retailers. The Company also produces industrial consumables, products for the automotive aftermarket, and train and bus lighting. Catalina’s UK-based Ring Limited is a wholesaler and distributor; its Chinese subsidiary, Go-Gro Industries Ltd, operates as an original equipment manufacturer, but also purchases products from independent suppliers.

 Catalina Lighting CEO Eric Bescoby commented, "We have selected Allen & Caron due to their experience and ability to assist us in properly positioning the Company and increasing our visibility within the investment community.  We believe Allen & Caron will help us in the dissemination of corporate information to the investment community, as well as to industry and financial media.”

          Allen & Caron Chairman and CEO Joe Allen said, "We believe Catalina Lighting will present a compelling story to today's value-conscious institutional investors. We will be helping introduce the Company to a broader audience of investors and media both in the United States and throughout Europe.  We believe that as savvy investors begin to understand the value that Catalina offers, shareholders will benefit from increased liquidity and enhanced valuation."

About Allen & Caron Inc

Allen & Caron Inc is a full service corporate, investor and marketing communications agency serving the needs of public companies. Allen & Caron's client base includes emerging growth companies in a range of industry segments.  It maintains offices in Irvine, California, New York City and London.

About Catalina Lighting Inc

Catalina Lighting Inc is a leading designer, manufacturer and marketer of residential and office lighting products. The Company's broad product line includes functional and decorative table lamps; ceiling, wall, recessed, vanity and track lighting fixtures; emergency and outdoor lighting; and chandeliers. Its line is distributed under several brand names, including Catalina, Dana, Ring, Illuminada and Pro Office. The Company also functions as an OEM, selling goods under its customers' private labels.

This press release includes statements that constitute “forward-looking” statements, including, without limitation, that the Company’s retention of Allen & Caron will aid in increasing the Company’s visibility among investors, introduce the Company to a broad investor base, and increase the liquidity and valuation of the Company's securities. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995.  Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements.  Factors that would cause or contribute to such differences include, but are not limited to, the termination of the relationship between the Company and Allen & Caron; the absence of investors interested in trading in the Company's common stock; an adverse change in the Company's financial condition; and other risks detailed in the Company’s periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

 

 

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